
Twitter, the free 140-character microblogging service founded in 2006 by Jack Dorsey and Biz Stone is, without doubt, a social media juggernaut. Any brand who wants their voice heard likely has an account. If not, they probably should if they want consumers to know about them.
Since Twitter popularity is often used as a benchmark of influence, and companies have also used the service as a way to engage with their customers – offering promotions and other specials – it’s important to be able to make the most of your Twitter account.
Here are some Twitter Analytical services we’ve noticed that help us dissect what all this stuff really means so we can provide the best Twitter strategy:
Twitonomy
It’s in Beta right now, but definitely check out Twitonomy. Twitonomy helps get detailed and visual analytics on anyone’s tweets, retweets, replies, mentions, and hashtags so you can be really productive. You can also easily find out those you follow but don’t follow you back, so you can try and harass them and win ‘em over.
Tweetstats
Tweetstats are statistics for Twitter. Check out this tool out for a glimpse into your tweeting style and and graph your Twitter stats including: tweets per hour, tweets per month, tweet timeline, and reply statistics
Portwiture
If you want a visual summary of your Twitter account, check out Portwiture. Frankly, you wouldn’t want to solely use this tool, but it’s a great Twitter analysis that allows you to visualize your tweets in photographs, grabbing photography from Flickr that matches the content of your most recent Twitter updates.
Foller.me
Also in Beta, Foller.me is a free Twitter analytics application that enables you to quickly analyze important stats about any public Twitter profile. Yes, any user; not just your own account. It gathers near real-time data about topics, mentions, hashtags, followers, location, and more. It also includes the time of day you usually tweet, and other things not shows on public Twitter pages such as join date, timezone and followers ratio.
Tweet Archivist
Tweet Archivist is a Twitter analytics tool to search, archive, analyze, visualize, save and export tweets based on a search term or hashtag. Tweet Archivist allows individuals to start an archive of tweets they are interested in. Once you make an archive active by subscribing to it, you are guaranteed not to miss a tweet. Tweet Archivist will poll Twitter hourly, archiving any tweet that matches your criteria, breaking down to top users, top words, top URLs, Tweet vs. Retweet Ratio, and the sources (Tools) tweets are sent with.